Microsoft has shut down the Industrial Metaverse Core team, a four-month project to encourage the use of the metaverse in industrial environments.
According to a Thursday report by The Information, the tech giant has also laid off employees working on the project, amounting to around 100 people.
The company wants to prioritize short-term projects to generate revenue.
The Industrial Metaverse team, called “Project Bonsai” , focuses on how to use artificial intelligence and digital technology to enable people to interact and optimize physical goods, assets, places and places. , processes and equipment.
Launched in October, the team has worked with clients in the healthcare, retail financial services and energy sectors.
It’s worth noting that Microsoft already has some major customers in the Industrial Metaverse space, including Mercedes Benz and Coca-Cola.
The layoffs are part of a plan to cut 10,000 workers announced by CEO Satya Nadella earlier this month.
The move comes as Microsoft faces macroeconomic uncertainty and slowing growth amid a plunge in global stock markets and heightened fears of a hard landing. economy.